I like knowing who I'm talking to.
So there, what do you want to know?
I was an introverted kid with below-average grades in school. Tried getting into IIT. Didn't happen. Ended up doing civil engineering instead. Started developing an interest in marketing, design, photography, and stand-up comedy. Began applying these in events, fests, committees, and competitions. During my four years in college, I was more out of class than in it. Engineering helped build my "gut instinct", something I've relied on ever since. The first decision that came from that gut was not doing a master's or an MBA, but instead pursuing things that made me curious. Here's to the people who made it fun :)
Social Media Intern
After graduating as a civil engineer, I wanted to get into marketing. After a lot of cold reach outs, I finally secured my first social media internship at a local café in Mumbai.
Freelancing
Within a year, I was managing 7 to 10 D2C brands from conceptualizing to creation. It was a steep learning curve and I realized this "one man army" setup couldn't sustain long term.
Founder, Socialnocap
I started Socialnocap, a creative agency focused on creating content with purpose and not just for views. It took six months to find the right people, but I built a lean team of five and worked with D2C brands on photoshoots, social media, UI/UX, and branding.
Shutting SNC
I was lucky enough to be part of a bootcamp by The Talented Agency, where we learned about design, advertising, and during the cohort I realized I didn't want to build an agency. After three years in the content and media space, I decided to shut it down and move on.
Growth, Shoffr
Met Vikas Bardia, founder of Shoffr. One conversation later, I packed up and moved from Mumbai to Bangalore. I spent eight months with the team and loved every bit of it. The founder's office role I wanted wasn't available at the time, so I decided to move on.
Current
Looking for an early stage startup that needs a generalist like me to help them manage the chaos.
working on
Onlygreatwork (WIP)
A place where honest brands meet top creatives.